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Writer's pictureMakarand Dawane
Jan 175 min read

Energy Drinks Market Size, Share, Growth 2029


Gourmet Insights is a prominent source of data, analytics, and intelligence tailored for the Food & Beverage industry. Our expertise lies in delivering thorough and current information across diverse facets of the F&B sector, encompassing restaurants, foodservice establishments, beverage producers, distributors, and other key players in the culinary landscape.


Data Bridge Market Research unveils a comprehensive study of Market, presented in a visually compelling format for effective data absorption. Key insights are readily evident through insightful graphs, charts, and figures, empowering informed decision-making.


Data Bridge Market Research analyses that the energy drinks was valued at 93.3 billion in 2021 and is expected to reach the value of USD 244.54 billion by 2029, at a CAGR of 12.80% during the forecast period. 


"Data Bridge Market research has recently published the comprehensive business research on Global Energy Drinks Market includes historic data, present market trends, future product environment, marketing strategies, technological innovation, upcoming technologies, emerging trends or opportunities, and the technical progress in the related industry. Energy Drinks Market analysis report covers detailed value chain analysis of the market.


Energy Drinks Market business report provides exact information about market trends, industrial changes, and consumer behaviour etc. The report assists in outlining brand awareness, market landscape, possible future issues, industry trends and customer behaviour about  industry which eventually leads to advanced business strategies. Being a verified and reliable source of information, this market research report offers a telescopic view of the existing market trends, emerging products, situations and opportunities that drives the business in the right direction of success. The Energy Drinks Market business report has been framed with the proper use of tools like SWOT analysis and Porter’s Five Forces analysis methods.


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Market Definition


Energy drinks, also known as electrolyte drinks, are functional beverages designed to help athletes replace water, electrolytes, and energy before, during, and after training or competition. Energy drinks provide the population with benefits such as refreshment, instant energy, increased attention and reaction time. Energy drinks contain a variety of ingredients such as taurine, caffeine, herbs, vitamins, and others.


Global Energy Drinks Market Dynamics


Drivers


  • Growing trend of fitness activities around the world.


The rising popularity of unconventional fitness activities such as yoga and aerobics, as well as the growing trend of half and full marathon participation, has increased global demand for energy drinks. Furthermore, as consumers become more aware of the health risks associated with non-organic sports and energy drinks, a growing number of manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.


  • Manufacturers rapid investing In novel marketing and advertising strategies


Aside from that, companies are investing in new marketing and advertising strategies in order to diversify their product portfolio. Custom flavours and limited-edition products are also being introduced. Other factors influencing the growth of the energy drinks market include consumers' long working hours and changing lifestyles.


Opportunities


  • Growing fitness centres and increased participations


The increasing number of fitness centres and female participation are expected to drive market growth. The growing millennial population and increased social media marketing will open up even more opportunities, propelling the energy drinks market forward during the forecast period.


The energy drinks market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


Energy Drinks Market Regional Analysis/Insights


North America leads the energy drinks market due to the rapidly increasing number of people participating in fitness activities in this region.


Europe is expected to grow at a rapid pace from 2022 to 2029 as the region's population of health-conscious people grows.


The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   


The report provides insights on the following pointers:


  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Energy Drinks Market.

  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.

  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.

  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Energy Drinks Market.


Table of Content:


Section 01: Executive Summary


Section 02: Scope of The Report


Section 03: Research Methodology


Section 04: Introduction


Section 05: Market Landscape


Section 06: Market Sizing


Section 07: Five Forces Analysis


Section 08: Market Segmentation by Product


Section 09: Market Segmentation by Application


Section 10: Customer Landscape


Section 11: Market Segmentation by End-User


Section 12: Regional Landscape


Section 13: Decision Framework


Section 14: Drivers and Challenges


Section 15: Market Trends


Section 16: Competitive Landscape


Section 17: Company Profiles


Section 18: Appendix


The following are the regions covered in this report.


  • North America [U.S., Canada, Mexico]

  • Europe [Germany, UK, France, Italy, Rest of Europe]

  • Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]

  • South America [Brazil, Argentina, Rest of Latin America]

  • The Middle East & Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]


This study answers to the below key questions:


  1. What are the key factors driving the Energy Drinks Market?

  2. What are the challenges to market growth?

  3. Who are the key players in the Energy Drinks Market?

  4. What are the market opportunities and threats faced by the key players?


Some of the major players operating in the energy drinks market are:


  • Monster Energy Company. (U.S.)

  • The Kraft Heinz Company. (U.S.)

  • Stokely-Van Camp, Inc. (U.S.)

  • PepsiCo (U.S.)

  • The Coca-Cola Company. (U.S.)

  • Red Bull (Austria)

  • Nestlé S.A. (Switzerland)

  • Carlsberg Breweries A/S (Denmark)

  • NEALKO ORAVAN, spol s.r.o (Slovakia)

  • Kabisa B.V. (Netherlands)

  • SUNTORY HOLDINGS LIMITED. (Japan)

  • Asia Brewery Incorporated (Philippines)

  • Otsuka Pharmaceutical Co., Ltd. (Japan)

  • Dali Foods Group Co., Ltd. (China)

  • Eastroc Beverage Group Co Ltd (China)


 By Product Type (Non-Alcoholic and Alcoholic), Type (Inorganic and Organic), Application (Before Exercise, Recovery and During Exercise), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants and Others), Distribution Channel (Store Based Retailers and Non-Store Retailing)


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